Calculate per-item profit, margin and markup after entered product cost, shipping, fixed fees and percentage selling fees. Target-margin mode solves the selling price instead. This product-pricing task is separate from the trading margin calculator.
Use it for per-item pricing scenarios. Enter your actual cost and fee assumptions; no platform schedule is supplied. For simple percentage and markup arithmetic see percentage. The page does not produce business financial statements.
Product, shipping and fixed selling costs are non-negative, each at most 1e12. Percentage fees apply to entered selling price and must be from 0% to below 100%. Selling price must be positive and at most 1e15. Target margin must be non-negative and below 100%, with fee rate plus target below 100%. Target mode also requires positive combined fixed costs.
Let A=product cost+shipping+fixed fee, f the fee rate, and P selling price. Total cost=A+P×f. Profit=P−total cost. Margin=profit/P. Markup=profit/total cost. For target margin m, P=A/(1−f−m). Break-even price=A/(1−f). Divide entered percentages by 100 to obtain f and m.
Cost 60 and selling price 100 with no other fees gives profit 40, margin 40% and markup 66.6667%. Add shipping 5, fixed fee 2 and a 10% selling fee: total cost=60+5+2+10=77, profit=23 and margin=23%. To reach a 30% margin with those costs and fee rate, price=67/(1−0.1−0.3)=111.6667.
加價率分母包含所有所填成本及比例銷售費用；利潤為負表示該售價下虧損。
可以。售價 = 每件固定成本合計÷（1−比例費率−目標利潤率），百分比先除以 100。
這是每件商品情景估算，不等於企業淨利潤。比例費用按所填售價計提，不預設平臺費表、稅費、退款或經營間接費用，請自行填入相關成本。
計入每件成本，分清利潤率和加價率。